A little about Aisling
Bio
Aisling Gregory is a dynamic marketing executive and change-agent with experience in developing high-impact marketing and business strategies that maximize brand exposure, deepen customer engagement, and attract new customer acquisition across sectors; ultimately propelling business growth and increasing valuation.
During her career, Aisling has served in a head of marketing capacity and has influenced a broad array of functions, including full-funnel marketing strategy, branding, positioning, market segmentation, customer engagement, PR, events, digital transformation and growth strategies. As a self-starter with an entrepreneurial spirit, Aisling built her career at Silverstein - a real estate company best known for the redevelopment of the World Trade Center - where she earned six promotions within the first six years of her career; rising from intern to VP.
In 2023, Aisling launched her own consultancy, where she helps clients accelerate growth and innovation through full-funnel marketing and growth strategy consulting services.
With a proven track record of driving growth and transforming brands, Aisling has been recognized by the American Business Awards as the 2017 Marketer of the Year and by Real Estate Weekly as a Rising Star.
Consulting Services Snapshot
- Provide strategic marketing leadership and expertise on a part-time or project basis, while collaborating with internal teams and external partners to achieve business objectives.
- Develop and steer high-impact marketing strategies and roadmap for implementation.
- Serve as a strategic thought partner to leadership across all aspects of the business in developing or refining the strategic framework and long-term vision for the brand, shaping, and aligning the company’s marketing activities with the company’s overall growth strategy, and developing the roadmap to support customer growth, service and capability innovation, and enhanced customer experience.
- Create operational value by aligning disparate teams (creating teams cross-functional teams) around a shared big-picture growth vision and marketing approach by enhancing organizational links and execution methods; ultimately increasing speed, agility, and collaboration.
- Manage marketing solution providers and internal resources.
Experiential
Portfolio
Art Meets Mixology
Embodying the Silver Towers Lifestyle, Art Meets Mixology brought together the arts, food and cocktails. The centerpiece of the activation was an art installation by Miguel Ovalle, which celebrates the past, present and future of Hell’s Kitchen.
The multi-media sculpture was accompanied by a performance by celebrity mixologist Rob Floyd and flavors from local restaurants.
Taste of Hell's Kitchen
A Taste of Hell’s Kitchen brought together local brands, influencers, and media in an intimate setting, to celebrate what makes Hell’s Kitchen a great neighborhood to eat, live and play.
Guests enjoyed flavors from the best chefs and mixologists in the area while being surrounded by spectacular views of the City. Silverstein cohosted the event with Resident Magazine.
Musicians & Entrepreneurs
New York City’s next generation of entrepreneurs may no longer need to venture beyond their own building to start building meaningful networks and forging connections into the city’s thriving entrepreneurial community.
On November 9, 2017, Silverstein brought entrepreneurs and multi-hyphenates together to connect with each other in its residential buildings.
WTC Events
Portfolio
My boss handed me a vacant floor at 4 WTC, and said I could do whatever I wanted with it, and I took full advantage!
Developed World Trade Center events program to elevate 4 WTC's perception within the market as a canvas for creativity.
Consisting of 200 high profile events a year, the WTC became the hottest event venue in NYC hosting dozens of fashion shows, product launches, commercials and films.
A few notable clients include: the Bud Light Super Bowl Commercial, the film "Annie" with Jamie Fox, and the Forbes 400 Summit with Bill Gates and Warren Buffett to name just a few!
Social Media Campaigns
We launched a campaign called #MyWTC in an effort to celebrate a sense of community across the WTC campus and the neighborhood as a whole. The campaign aims to lead a conversation about the new work/life paradigm by sharing the stories of the people that make up the new World Trade Center destination.
Portfolio
Social Media Campaigns
#ComeOutDowntown
In celebrating diversity and inclusion, the WTC partnered with five LGBTQIA+ social media influencers to co-create a campaign called #ComeOutDowntown
Portfolio
3 WTC Grand Opening
Portfolio
In June 2018, 3 World Trade Center officially opened its doors for business. 3 WTC, is the fourth out of five buildings to open on the World Trade Center Campus, where the narrative has long moved past resilience to claim its place as the center of innovation and excellence, catalyzing the neighborhood’s resurgence.
In celebrating the historic milestone, we launched a fully integrated campaign and grand opening event. The results of which garnered 800MM impressions globally and increased leasing activity.
Workplace Solution
Portfolio
Challenge: In 2020, Aisling was presented with the ultimate challenge when overnight, the coronavirus pandemic triggered the world’s largest work from home experiment, posing a very real threat to the entire commercial real estate industry.
Strategy: Under the leadership of the executive team, Aisling led a committee to offset the negative impact from the pandemic. They reimagined a typical day at the office to meet the evolving needs of the modern workforce by launching Inspire, a customer engagement and workplace solution.
Workplace Solution
Inspire is a hospitality-infused program offering a suite of services, programming, amenity spaces and on-demand workspaces for today’s flexible workforce, allowing customers to choose the best work environment for their needs.
Portfolio
The workday has never been more desirable
Awards
Aisling's marketing campaigns have been honored with dozens of national awards
Some include....
The Stevies | Marketer of the Year
Awards
Marketer of the Year
The Stevies | American Business Awards
With a proven track record of delivering cutting-edge campaigns and innovative marketing strategies that accelerate growth and increase demand, while maximizing emerging media budgets, Aisling was recognized by the American Business Awards as the 2017 Marketer of the Year.
Real Estate Weekly's Rising Star
Awards
Rising Star
Issued by Real Estate Weekly | Jan 2018
"As Director of Marketing & Digital Media at Silverstein Properties, Aisling oversees all of the company’s online, digital, direct marketing and social media strategies. Her work has resulted in greatly increased leasing activity, brand recognition and exposure across the company’s commercial, residential, retail and hotel portfolio. In 2016, Aisling was handed the ultimate challenge: figure out how to engage, influence and persuade business leaders and their employees to move into 4 World Trade Center and bring it to 100% occupancy by 2018. Aisling’s efforts were a significant factor in Spotify leasing 14 floors at the top of the building, bringing it to full occupancy.
Under Aisling’s leadership, Silverstein’s marketing & leasing campaigns have been honored with dozens of national awards. These include thirteen W3 Awards for “Best in Show”, five MarCom Awards and four AVA Digital Marketing Awards for most successful leasing campaigns. Aisling was recognized by the American Business Awards as the 2017 Marketer of the Year. Her market research paired with her guerilla marketing style have created a new standard for marketing in the real estate sector. Dara McQuillan, Silverstein’s CMO said: “As a result of Aisling’s efforts, we have some of the most visible projects on the planet.”
Link to story here: story
MarCom Awards
Awards
Platinum MarCom Award
Platinum MarCom Award
For Website Design
Silver Towers website
For Best Social Media Campaign
#MyWTC Campaign
Platinum MarCom Award
For Best B2B Website
Silverstein Properties website
Gold MarCom Award
For Best Social Video Taste of Hell's Kitchen campaign
Gold MarCom Award
For Best Facebook Site
WTC Facebook
W3 Awards
Awards
- W3 Best-in-Show winner for the wtc.com website redesign
- W3 Gold winner for best use of photography in wtc.com
- W3 Gold winner for best website design within the visual appeal category for wtc.com
- W3 Gold winner for best structure and navigation in wtc.com
- W3 Silver Award winner for website design within the user interface category for silversteinproperties.com
- W3 Silver Award winner for website design within the construction industry for wtc.com
- W3 Silver Award winner for website design within the construction industry for silversteinproperties.com
- W3 Silver Award winner for best homepage with website the design category for wtc.com
- W3 Silver Award winner for website design within the real estate industry for silversteinproperties.com
- W3 Gold winner for best use of photography in silversteinproperties.com
- W3 Gold winner for best structure and navigation in silversteinproperties.com
